If you’ve been spending time checking up on your competitors’ Web sites, you might be seeing features and services that look both professional — and expensive. One thing budget-conscious online merchants don’t realize is that many useful e-commerce solutions can be found for little cost, or better yet, completely free.
Here we overview five different types of tools that merchants can use to help better organize and promote their online businesses and products. Our picks include solutions for an innovative shopping cart, e-mail marketing, Web widgets for your e-commerce site, an online image-editing tool, plus a completely free accounting software package from Microsoft.
E-Junkie: Free Shopping Cart
The E-junkie shopping cart, FatFreeCartPro, can be embedded directly in your Web site or even your MySpace page by simply registering and adding the provided code. E-junkie works with PayPal Standard, PayPal Pro, Google Checkout and Authorize.Net. You can use it to sell digital downloads as well as tangible items. For retail merchants who have a basic Web site and are looking to sell some holiday clearance overstock online, E-junkie is a very simple but professional cart application. To view an example of how well the E-junkie cart solution can be integrated into any site, you can check out The Hampton’s Honey Site. .
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