Graphic design is an art; one thing that is definite is that graphic design is something that will cost money. What exactly it’s going to cost to you is up to your requirements. Graphic designers usually work on specific jobs for specific clients as divergent to artists who might be commissioned to do a work or might just do it in hopes of a future sale.
Either we can’t assume how much a website cost to you exactly, but, surely a logo might cost less then a complete website cost. There are too much examples which illustrate an important concept of design. It would appear at first glance that the logo would require less actual work to produce when compared to a complete brochure. Although this is true, the logo also will require more artistic skill whereas the brochure is more of a nuts and bolts design project. The lesson is that you have to pay for imagination and talent.
Although these figures give us some idea of graphic design rates, they do not tell a complete story. The bottom line is that every graphic designer is an artist. It does not matter if they are designing logos or brochures or web sites. In the end, much will depend on the skill and talent of the graphic designer and the sky is the limit.
Before you throw down prices like this that effect us all I suggest you look into a book called Hand Book of Pricing and Ethical Guidelines
from the Graphic Artists Guild. That should give you a better idea of pricing in the Design Dndustry. http://www.graphicsartistsguild.org you may also look into the AIGA.
- The cheapest Brouchure is US $2,300 and can span up too 35,000.
- A logo $2,000-20,000
As designers we need to work together to keep the value of design strong. You have a god given talent, rare and important to a company. Don’t sell yourself cheap.
-Drew
http://www.gag.org is the correct URL
Yeah! I do agree… But nowadays, there are more and more online design sites offering very low prices for professional designs. I’ve seen my friends all turning to using these services offered as they’re cheaper and provide less of a hassle according to them. Sites like LogoWorks, LogoDesignCreation and the likes are getting really competitive. This eventually leaves those freelance designers having to compete with big design firms out there like me. Sad really, but this helps to drive us to work harder and better.
And WIRED did a write-up on something quite related to this which is quite an interesting read as well.
http://www.wired.com/wired/archive/13.10/start.html?pg=13
I agree with Ginger’s point. There are a lot of companies that have essentially automated the design process. People can go to online “logo shops” and get a decent looking logo in EPS format for $100 or less.
Does this replace custom work by a very talented and dedicated designer? No, it does not. But when the client is faced with a price discrepancy of $100 vs. $2000, they’re more likely to go with the cheapskate solution.
The same goes for web design. So many online stores offer attractive templates that can be reasonably customized for a few hundred bucks. So it’s understandable why clients go with that solution over a custom-designed solution that would cost several thousand dollars.
I admire what the Graphic Artists Guild is doing in terms of their idealism and trying to protect graphic artists as skilled professionals. However, in the real world, Average Joe client doesn’t really care. He just wants something that looks decent as cheap as possible. As a freelancer, I’ve yet to encounter many, if any clients, who will pay $2000 or more for a logo.